Cursed Chronicles
2024 – 2025Concept & Strategy
Cursed Chronicles is a 2D animated horror fairy-tale series developed as a university Projektstudium. The social media strategy was built to grow an audience from scratch — establishing the series' dark, editorial tone before the films were released.
Content pillars spanned teaser posts, behind-the-scenes glimpses, character reveals and release announcements. Every post was designed to deepen the world and build anticipation, staying true to the unsettling aesthetic of the series.
Logo & Mark
Primary
Colour & Typography
Near-black backgrounds with high-contrast typography. Deep purples, wines and navies as selective accents — used sparingly to amplify tension. Compositions lean heavily on negative space and diagonal crops, giving every post a cinematic, unsettling quality consistent with the horror fairy-tale world.
Posts
79 PostsStories
21 StoriesReels
12 Reels
Results
4 Overviews
